Ghana’s well-loved infant cereal product, Yumvita has joined hands with leading radio brand in the country, Happy98.9FM to honour mothers on the event of Mother’s Day.
Yumvita, sharing in the joy of listeners celebrating their mothers, run an on air activation on Happy98.9FM where they (listeners) phoned in on some selected shows to talk about the immense contribution of mothers to their lives and nurturing.
Lucky winners were selected from a myriad of touching and unique stories and were presented with hampers filled with Yumvita goodies.
Elwoode Mantey, Programs Manager of Happy98.9FM expressed joy on the event of Mother’s Day, regarding the event as one worth celebrating and painting Ghana red over.
“We need to use every opportunity available to us to celebrate mothers and recognize them for the all-important role they play in our lives. Mothers have always been our warmth when cold, our joy when sad and our comfort in tough times. To me, every single day is a time for us to celebrate our mothers and I say ayekoo to mothers on this special occasion,” he added.
Brands Manager for Yumvita, Emmeline Taggoe, sharing insights into its decision to partner with Happy98.9FM to celebrate mothers described the collaboration as having been successful and impactful.
“Our Yumvita brand is widely known and targeted to our younger children in society. Of course there is no way we talk of children without recognizing our resilient and passionate mothers. So in other to celebrate them, we decided to partner one of the country’s best radio station, Happy98.9 FM, who have built an unmatched coverage with our Mothers. This time we decided to gift a lot of hampers filled with Yumvita products and we’re proud to have put smiles on their faces. Without Happy FM we wouldn’t be able to share happiness to a lot of them,” he said.
Yumvita is formulated to ensure easy digestion, making it ideal for weaning babies off breast or formula feeding. Enriched with 17 vitamins as well as Omega 3, our instant cereal product assists with cognitive brain development and is available in a range of convenient pack sizes.
Yumvita’s instant 3-in-1 formula eliminates the need for unnecessary cooking and simply needs to be mixed with clean water to create a nutritious infant cereal in an instant.
Available in two variants which include maize/wheat with milk as well as plain wheat with milk. Yumvita is the premium quality infant cereal of choice.