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Y97.9FM in Takoradi, one of Ghana’s favourite radio stations which forms part of the triangle of the YFM urban radio, celebrated Mother’s Day by engaging with its audience through the ‘Momtatsic Moms’ event.
The Momtastic moms is an event held by YFM on Mother’s Day to allow listeners to celebrate their moms with the station. As a way of celebrating mothers, listeners are asked to send a voice note explaining why their mum is ‘momtastic’ in other words, fantastic. Then at the end of the day, five entries are selected to win huge hampers from YFM. This year was no exception as winners took home huge hampers to celebrate Mother’s Day.
Also, two out of the five entries that won proceeded to bake a cake with and for their moms while engaging in fun quizzes at the Cake is Art bakery. Due to the directive on social distancing, the event was streamed on Facebook. This, however, did not diminish the fun it brought as a lot of listeners were logged on to Facebook to experience this moment of unending excitement.
Programmes Manager for YFM Takoradi, Mr Agyekum Gyimah Akwasi shared his elation at the favourable outcome of the event as he said: “Our priority as a station is to always make meaningful engagement with our audience. Thus, we do our best to make such engagements possible in every way we can. The times we find ourselves do not allow for physical interactions. However, Y97.9FM exerted itself in making Mother’s Day memorable to its listeners by hosting the second edition of the Momtastic Moms event, virtually”.
Mr Agyekum expressed his gratitude to all listeners who participated in the virtual event and wished all mothers a Happy Mother’s Day. He also extended his gratitude to Yumvita, Cake is Art Bakery and OB studios for their support.
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