Lifestyle entrepreneur and Brand Strategist at BKC Consulting, Bernard Kelvin Clive, has shared that men really do care about their looks.
Talking to Nana Yaw Odame on eTV Ghana’s Men’s Lounge show, he explained that men care about their looks because what they wear gives them confidence. Also, in most cases, it is what people see that affects their perception and reception, thus, to men, their looks really matter.
Clive added, ‘’Your outlook makes a statement so that everywhere you present yourself, you are ‘speaking before you speak’ and that is why it is said that first impressions count. If you are going for an event and you want people to spot you, the kind of outfit you wear makes the statement’’.
According to him, outlook presentation of people in general, is very important to men because it gives a firsthand impression of the person they are about to deal with.
By: Maureen Dedei Quaye