Whoopro Digital Marketer, Sentini Grunberg, has shared some insight on email marketing and social media marketing to help people decide on which of these marketing strategies suits their business best.
In an interview with Eunice Tornyi on the African Women’s Voices show on eTV Ghana, she explained email marketing as the use of electronic mailing platforms to market a product or service to an advertiser’s target audience. She also defined social media marketing as sharing of business content be it in the form of pictures, videos, texts, etc on platforms like Facebook, Twitter, Instagram and others to attract a target market.
Starting with email marketing, the digital expert noted that, “Email marketing is a very effective way because even though people get thousands of emails sometimes, it’s still effective as you can check how to target the right people with the email list.
There are various email purposes. You can email to advertise a product or service, you can email to inform, to let a customer take action like signing up to a course or even visiting your store”.
Moving on to social media marketing, she mentioned that social media is also effective in informing, advertising, and serving many other purposes. According to her, social media does a great job appealing to emotions and that is also a very effective way of getting people to share posts, thus making it reach a larger audience.
Sentini stated, however, that the downside of email marketing is that although one is able to see the number of people who have opened an email, the engagement is not as effective as social media marketing because people do not forward emails as fast as they would forward a social media post.
She also added that a lot of times, people use social media to drive people to their websites so that they can sign up and then subscribe to an email list. With this, they can receive weekly, daily or monthly emails depending on what the advertiser wants to share.
Per this, we can safely say that although both marketing strategies are essential in their own ways, they work even better when they are interdependent on each other.
By: Maureen Dedei Quaye