Ghanaian highlife singer, Richard Adjei, in an interview with Foster Romanus on The Late Nite Celebrity show, announced his name change from Richie Rich to Jeida.
He attributed his name change to social media challenges, explaining that his fans have a hard time finding his official account as there are many other subscribers with the name Richie Rich. He stated that social media counts a lot in the industry these days hence, the necessity of his rebranding.
However, Jeida is just a reshuffle of his surname Adjei.
He further added that since the music industry is dynamic and styles change every decade, he will now switch from highlife to Afropop – highlife as Afropop seems to be the new trend.
By: Maureen Dedei Quaye.