Fatima Ali Mohammed, CEO of African Brand Warrior, has shared her thoughts on how companies can build sustainable brands.
Speaking on Live Chat With Paul, Madam Mohammed said there are various kinds of brands, adding that “The kind of service you provide, the kind of image you present and we as individuals are also brands”.
According to her, it breaks her heart lots of times when up and coming businesses do not go for the right names.
“The name is the first thing that someone is going to be able to connect with when it comes to the brand. The colours are also key,” she said.
“A company’s brand is a short but comprehensive embodiment of everything the company stands for. When consumers see the logo, they immediately connect it with not only the company but with everything the brand has to offer,” she added.
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