Compared to the pictures and writings, videos are always more impactful and accepted. Videos are capable of creating emotional bonds with the viewers and can strike a proper chord with them. Also, to make a subject clear, nothing can be as efficient as an appropriate video. For that reason, most of the companies are shifting their focus on video marketing to attract the attention of the customers. Here we are going to discuss the benefits of video marketing in the field of e-Business. So, we are presenting you with a list of benefits, which video marketing has to offer if you are opting for e-business.
At this moment, most of the customers spend most of their times watching videos
According to some studies, it has been observed that 78 per cent of the individuals watch videos, at least once in a week and 55 per cent of individuals spend a considerable amount of time in watching videos every day. Another information we would like you to know- YouTube garners more than 4 billion views each day. So, it is vibrantly visible that all of your potential and target customers to watch videos, which you can take advantage of. Therefore, try to make marketing videos based on the preference of your existing customers as well as the potential customers to witness the wonder yourself.
It will help your audience to recall your brand
Now, this is one of the most intriguing benefits of video marketing because visual contents are always more effective compared to those text-based market. For example, if someone recollects the content of your video advertisement, they are bound to recollect your business in conjunction with the products and services, which you have to offer, which implies that you are going to get more leads and deals. In addition to that, if your video is alluring enough, your followers will share them, and it will enhance your brand’s online reach and acceptance.
Most of your competitors are opting for video marketing as their strategy
After conducting some studies, it has been extracted that almost 81 per cent of marketing professionals are using online video contents as their tool of marketing and witnessing the heights of success by claiming a healthy amount of profit. So, we can assume that almost all of your competitors are taking advantage of video marketing and trying to allure your potential customers. Hence, it is clearly visible to you that a cold war sort of situation is going on between you and your competitors where you have to be more creative and unique when it comes to the video marketing campaigns if you want them to fall behind. In this case, you can opt for an amazing online video making tool named InVideo, which will help your craft some captivating videos as it is the best video creator that you will ever find.
People search more of video contents rather than text contents
It is also a very substantial reason, why you must go for video marketing for the sake of establishment of your e-Business. As reported by Google, 80 per cent of the top 100 searches are dominated by videos. Hence, you can extract the fact that, if you opt for video marketing for your business, the possibility of enhancement of your online reach will increase significantly, which will play a vital role in the establishment of your business. To establish our statement further, we would like to inform you that YouTube is the second largest web search engine- That means that video contents are placed in high positions in a search engine results page. Also, videos are compatible in all devices like computers, mobiles as well as tablets.
Nothing is as fair as videos in competitive markets
The best part about videos is that they give fair chances to everyone. It doesn’t matter if it is a small start-up or an established business; they will give equal opportunities to everyone. It is up to you how creatively and proactively you are using a video as your marketing strategy so that people can pick you up from this vast crowd of competition. You also have to keep in mind that your video must be engaging enough so that it can convert the potential clients into a sale.
Video contents are jack of all trades
You will find out that videos are the perfect commixture of education, entertainment, engagement as well as conversions. We have already discussed that videos can be served as an ideal tool if you want to strike the emotional chords with your viewers. You can utilise your storytelling abilities in your videos to captivate your clients and convert them into successful sales.
So, these are the benefits of video marketing if you are thinking of an e-Business.