Strategy Analytics and Counterpoint came out with some interesting data for Q2 2019 regarding global smartphone shipments, which to no one’s surprise fell year-over-year. And despite the decline, Samsung and Huawei are seeing a modest increase in shipments and market share for that matter.
According to Strategy Analytics, global shipments fell 2.6% while Samsung recorded 1.9% increase, Huawei gained 1.7% and Apple lost 0.7% year-over-year. Those figures translate into 76.3 million units sold by Samsung, 58.7 million devices by Huawei and 38 million iPhones.
Xiaomi and Oppo follow the top three OEMs with 9.4% and 8.7% market share with both companies seeing a slight increase. However, total shipments for Oppo fell while Xiaomi’s figures remain the same.
Counterpoint’s research gives roughly the same data with a bit more detail for the rest of the brands in the top 10. Samsung’s market share is around the 20% mark, Huawei nearly 16% and Apple with a little over 10% share. All three OEMs have a slightly lower market share according to Counterpoint’s research. And on the contrary to Strategy Analytics’ report, global shipments are down just 1.2% as opposed to 2.6%.
What’s interesting is HMD Global (Nokia) growth with 20% more shipments in Q2 2019 compared to Q2 2018 taking the 9th place in the global rankings. Lenovo and vivo also record a modest increase in sales while LG struggles to keep it afloat. Realme’s growth is 848%, which is normal given that the company’s first smartphone was released in Q2 2019 last year.
