Selina Bebaako-Mensah, CEO of Selina Beb fashion hub has advised business owners to aspire to expand their businesses irrespective of what they are into.
TWhile sharing her experience, she mentioned that she has learnt the importance of business expansion and the need to add more to what one is already doing.
In an interview with Eunice Tornyi on e.TV Ghana’s African Women’s Voices she said, “That is what we call growth. When you expand it just shows that you’re growing. Growth is moving from where you and daring to do better”.
She shared that in order for producers to know how to expand their businesses, they should know what their customers want so they provide them with it.
“It has to be something your customers have interest in”, she mentioned.
Using her business as an example she re revealed, “I started with bags because I loved them. I later decided to add shoes, beads and dresses as well as shirts for men because I wanted to expand and I realized that was what my customers wanted”.
She said that as an entrepreneur, you should not be known for only producing one product.
“Challenge yourself and expand your business. Even though it’s a bit challenging, especially when people know you for a particular product you’ve been giving them and you switch to something else. Some might not even trust the originality just because they are used to what you always deliver them but keep going, it only gets better”.
Her final words were, “Relax and do not expect it to be a bed of Roses. With time people will begin to accept you and the new introductions you bring to them”.
By: Gyamfuah Owusu-Ackom