Creative Director at Renny’s Glitters, Doreen Aidoo Bervell, has listed reasons why fascinators are an important accessory for women.
In an interview on eTV Ghana with host, Eunice Tornyi on the African Women’s Voices show, she expressed that women should wear fascinators because it helps boost their confidence. “When you wear fascinators, you feel like you’re on another level”, she said.
Secondly, she noted that “Wearing a fascinator adorns your looks and adds color to your dressing”. According to her, there are different types of fascinators in different styles, colors and sizes, hence, there is always something for every occasion or look.
Talking about the business aspect of millinery, Doreen assured that the job is very lucrative depending on certain factor which she went ahead to state.
“Know your niche, learn it from a professional, stay focused and don’t forget to put in the God factor. Millinery is very lucrative and it will be for you if you do these things”, the expert advised.
By knowing one’s niche, she detailed that there are different target markets for different types of fascinators, hence, one must find the type of fascinator that they like to and can do best, and figure out the type of people who wear those most so that the focus is placed on them when marketing.
Creative Director at Rare Pearl Millinery, Delali Ayim Ofei, was co-interviewed on the show and she added that, “You’ll have clients coming to you wanting specific designs but you cannot please everybody. You can’t cover every head with a fascinator so find what your strength is and focus on that”, she said.
Delali concluded that some milliners only make hats, hence, theirs is to attend to pastors’ wives mostly since they are more into hats, and that is what she meant by milliners finding their niche and focusing on that.
By: Maureen Dedei Quaye