Twitter is to ban users who repeatedly tweet harmful misinformation about Covid-19 vaccines.
Under the scheme, members will face a lock being placed on their account. Its duration will be determined by how many times they have posted misleading information about the jabs.
If they accrue “five strikes”, they face a permanent ban.
Anti-disinformation campaigners say the success of the initiative now depends on how strictly Twitter enforces it.
The move brings the social network in line with several of its rivals.
Facebook and Instagram announced their own pledge to close the accounts of repeat offenders a month ago.
And YouTube already operates its own three-strikes system, which was extended in October to cover claims about vaccines that contradict “expert consensus”.
Label v deletions
Twitter also said it would begin applying labels to tweets that it believes “may contain misleading information” about Covid-19 vaccines, that it has not deemed to be serious enough to warrant removal.
Its rules and policies guide is not definitive about how it will determine what action to take.
But it indicates it will delete posts that invoke a “deliberate conspiracy” by malicious forces and/or that claim vaccines are an “intentional attempt to cause harm”.
And it will label those that only contain misleading information about the safety of the treatments, or that make other debunked claims about adverse impacts.
Posts that question the effectiveness of the jabs but do not misrepresent research findings will be neither removed nor labelled, the guide adds.
The five-strikes system is a bit more complicated than it sounds as different offences merit different penalties:
- tweets that are labelled and determined to be harmful accrue one strike
- tweets that are deleted accrue two strikes
Based on this, users face being locked out of their account once they get two strikes or more with:
- two and three strikes both leading to a 12-hour suspension
- four strikes leading to a week-long lockout
- five strikes or more leading to a permanent ban
In a blog, Twitter added that it had removed more than 8,400 tweets to date for breaking its earlier Covid-19 rules.
But one group said the US firm had done “less than the bare minimum” to tackle anti-vaccination posts.