CIMG launches 23rd performance awards
Accra, Feb. 17, 2012
The Chartered Institute of Marketing Ghana (CIMG) has launched its 23rd Annual Marketing Performance Awards with a call on corporate Ghana to endeavour to ensure peaceful elections in the country later this year.
According to the Institute, businesses will be affected if the country is not able to sustain its multi-party democracy.
National President of CIMG, Mrs Shola Safo-Duodu said “good marketing makes for good democracy, and businesses will only thrive in a peaceful environment.”
This year’s event, scheduled for July 21, 2012, is themed "The Role of Marketing for Sustainable Multi-Party Politics."
Launching the awards, Mrs Shola Safo-Duodu, said this year’s theme was appropriate because it captured the importance of 2012 as an election year.
She said over the years, politicians have employed marketing concepts and techniques to design and sell political products and communicate their ideologies and agendas.
Mrs Safo-Duodu noted that the Institute was prepared to work with political parties and individuals towards delivering a peaceful election and promoting a sustainable multi-party political environment.
“This year, our thoughts, actions, words and strategies, at both the private and public levels, must seek to protect life, property and safeguard our political achievements over the years,” she said.
She appealed to politicians to maintain the standard of marketing in their political endeavours to ensure that the unity of the country is not compromised.
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